City of Peoria Press Release
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Peoria asks for Resident Feedback on Digital Billboards
Survey will provide resident and business owners' reaction to digital advertising along commercially developed corridors.
7/16/2012
The city of Peoria has launched an online survey to gauge resident and
business owner’s attitudes on the use and appropriateness of digital advertising
along major transportation corridors. The survey is part of an engagement
program which includes public meetings to provide more information about the new
state law allowing digital billboards, as well as the city’s plans for using the
boards. Public meetings will be held within each of the six City Council
districts beginning in August.
The survey will be posted on city’s website, www.peoriaaz.gov, until the end
of August. Hard copies of the survey are available at five city public
locations: the Peoria Community Center, City Hall, Rio Vista Recreation Center,
and Peoria’s public libraries.
The 11-question survey asks participants what parts of the city would be
appropriate for digital billboards, whether the signs have a positive or
negative impact on the city and how to minimize any negative impacts.
Respondents may also register to receive updates from the city on this process
by providing their contact information.
The city believes the digital billboards will be a benefit to local businesses
and residents. Digital billboards can be used to advertise local businesses and
community events, communicating emergencies to the public and, add vibrancy to
the community in special areas such as the Peoria Eighty three 'P-83'
Entertainment District (Peoria Sports Complex area). In addition, advertising on
the signs can be a substantial revenue stream for the city which can be applied
to economic development projects.
Currently, there are no specific development projects for which the digital
billboards are being considered. For more information or questions, contact the
Peoria Economic Development Services department at 623-773-7735, or email
peoriaED@peoriaaz.gov.
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