Pine District Update for July 17, 2012
City of Peoria asks for Residents Feedback on Digital Billboards
City of Peoria asks for Resident Feedback on Digital Billboards
Survey will provide resident and business owners’ reaction to digital advertising along
commercially developed corridors.
PEORIA, Ariz. (July 16, 2012) – The city of Peoria has launched an online survey to gauge resident and business owner’s attitudes on the use and appropriateness of digital advertising along major transportation corridors. The survey is part of an engagement program which includes public meetings to provide more information about the new state law allowing digital billboards, as well as the city’s plans for using the boards. Public meetings will be held within each of the six City Council districts beginning in August.
The survey will be posted on city’s website, www.peoriaaz.gov, until the end of August. Hard copies of the survey are available at five city public locations: the Peoria Community Center, City Hall, Rio Vista Recreation Center, and Peoria’s public libraries.
The 11-question survey asks participants what parts of the city would be appropriate for digital billboards, whether the signs have a positive or negative impact on the city and how to minimize any negative impacts. Respondents may also register to receive updates from the city on this process by providing their contact information.
The city believes the digital billboards will be a benefit to local businesses and residents. Digital billboards can be used to advertise local businesses and community events, communicating emergencies to the public and, add vibrancy to the community in special areas such as the Peoria Eighty three 'P-83' Entertainment District (Peoria Sports Complex area). In addition, advertising on the signs can be a substantial revenue stream for the city which can be applied to economic development projects.
Currently, there are no specific development projects for which the digital billboards are being considered. For more information or questions, contact the Peoria Economic Development Services department at 623-773-7735, or email peoriaED@peoriaaz.gov.